About MindStyleCo Studio
A founder-led studio at the intersection of women’s mental health, design, and ethical AI.
Driven by Intention
MindStyleCo Studio brings together disciplines that are rarely held in the same place: clinical insight, creative design, and emerging technology. The studio exists to build tools and environments that genuinely support how women live and work,without pressure, hierarchy, or dependency.
This is not a personal brand, and it’s not a traditional design studio.
It’s a place where systems are built thoughtfully, from lived experience outward.
How This Work Began
Before MindStyleCo Studio, there was clinical work.
Founder Shelly Thorpe spent decades working as a clinical nurse consultant and women’s mental health specialist, supporting women through some of the most demanding and transitional periods of their lives. Across different settings and life stages, the same pattern appeared again and again.
Women weren’t lacking insight.
They weren’t unmotivated.
They weren’t broken.
They were navigating complex lives inside systems that didn’t give them space to think, feel, or decide clearly.
Traditional support models often focused on insight or instruction, but rarely addressed the environments women were moving through; physical spaces, digital tools, and internal patterns that quietly shape behaviour over time.
That gap is where this studio began.
From Clinical Work to Design and Technology
Stepping away from clinical practice wasn’t about leaving the work behind.
It was about expanding its reach.
Shelly began exploring how design and technology could create conditions for clarity, not through advice or authority, but through space, reflection, and thoughtful structure. That exploration led to work across interiors, digital environments, and eventually ethical AI and women-centred digital systems designed to support self-trust and agency.
Rather than separating these disciplines, MindStyleCo Studio was re-created to hold them together.
Because environments matter.
Because language matters.
Because how support is delivered matters just as much as what is offered.
MindStyleCo Studio exists as a studio by design.
This work isn’t about a single personality or perspective. It’s about building systems that can grow, evolve, and support women at scale, without losing integrity.
The studio structure allows for:
long-term thinking rather than trend-led decisions
ethical guardrails that guide every product
consistency across tools, environments, and experiences
collaboration without dilution of values
Manifest with Impact and Moments AI live here as legacy products of the studio, not extensions of a personal identity. Each tool is shaped by the same standards, principles, and care.
We do not take on execution-based design projects. Our role is strategic, advisory, and product-focused.
Why a Studio, Not a Personal Brand
The Founder’s Role
As founder and creative director, Shelly leads the vision, ethics, and design direction of MindStyleCo Studio.
Her role sits across:
defining the ethical boundaries of all AI systems
shaping language, tone, and experience design
translating psychological insight into usable tools
ensuring everything built strengthens agency rather than dependency
This is hands-on, intentional work, guided by both professional expertise and lived experience.
What We’re Building
MindStyleCo Studio currently houses:
Manifest with Impact, an intuitive life coaching and reflection tool designed to support clarity, manifestation, and self-trust
Moments AI, a maternal wellbeing platform offering calm, clinically-informed support in real moments of need
Alongside these products, the studio undertakes selective consulting and creative work with women-led brands and platforms interested in wellbeing, care, and technology.
Each project is approached with the same question in mind:
Does this make life feel clearer, calmer, and easier to navigate?
MindStyleCo Studio offers strategic consulting and advisory, not execution or delivery services.
Looking Forward
The future of technology and wellbeing will be shaped by who builds it, and what they choose to prioritise.
MindStyleCo Studio is committed to building FemTech and environments that reflect women’s lived realities, respect autonomy, and value care as much as intelligence.
This work isn’t about optimisation or performance.
It’s about designing systems that women can actually live inside.